Advertising
by Petley, Julian
Series:MediaWise
Prefer borrowing? Open Library may have a digital copy too.
AR Book Level
11.2
AR Points
3
Word Count
13,224
Interest Level
Upper Grades (UG 9-12)
Genre
Nonfiction
AR Quiz #
71710 EN
About this book
This book describes an advertising campaign from planning to completion, and profiles various jobs in advertising, such as account executive, director, media planner, and production assistant.
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