Reading Metrics
Grade Level
Upper Grades (UG 9-12)
Book Level
11.2
Points
3.0
Fiction/Nonfiction
Nonfiction
Word Count
13224
Points per Word
0.000227
Page Count
64
Points per Page
0.046875
Series
MediaWise
Description
This book describes an advertising campaign from planning to completion, and profiles various jobs in advertising, such as account executive, director, media planner, and production assistant.