From an Idea to Disney: How Branding Made Disney a Household Name

"From an Idea to Disney: How Branding Made Disney a Household Name" is a nonfiction book that explores the history, business strategies, and branding decisions that transformed a small animation studio into the world's largest entertainment empire. The book covers Walt Disney's founding of the company and examines how strategic branding decisions led to the creation of beloved characters, theme parks, and media franchises. Targeted at middle grade readers (grades 4-8), the book uses humorous black-and-white illustrations to present factual information about Disney's corporate evolution.